The Ice Cream Strategy: A Refreshing Approach to Sales in the Digital Age

The Ice Cream Strategy: A Refreshing Approach to Sales in the Digital Age Introduction Making Your Mark in the Digital Printing Landscape In a world where digital marketing often overshadows traditional methods, standing out in the printing industry requires not just skill but also a dash of creativity. I’m Stephen Spilsbury, and I’d like […]
Embracing the Future: Thriving in Print with 2024’s Digital Marketing Trends

Embracing Digital Transformation: The Printing Industry’s New Frontier in 2024 As we step into 2024, the printing industry stands at a crucial juncture. The digital revolution, accelerated by recent global events, has reshaped how consumers interact with businesses. For printing companies, this presents an unprecedented opportunity to blend traditional expertise with digital marketing strategies. […]
“But I Am a Printer”: Unveiling the Profitability of Selling Standalone Digital Services with Impressorium

Introduction: In a world where the printing industry is continually evolving, printing companies are faced with a unique opportunity to expand their horizons and enhance profitability. Enter Impressorium, a trailblazing force that empowers printing companies to redefine their business model by seamlessly incorporating standalone digital services. In this blog, we’ll unveil the untapped potential and […]
Embrace Hybrid Marketing with Impressorium: Your Gateway to Thriving in the Digital Age

Introduction: As a forward-thinking printing company, you’re always on the lookout for ways to stay ahead in the fast-paced marketing world. Embracing new possibilities is essential, and that’s where Impressorium comes in. Let us introduce you to hybrid marketing – the seamless blend of print and digital strategies that will revolutionize your business. In this […]
The Indisputable Role of Attitude in Printing Sales Success: Why Impressorium Training is Essential

Recent findings from Harvard Business School have set the professional world abuzz. While intelligence, information, and skill – the age-old trio – have always been recognized as essential, their combined impact on success equates to only 7%. The remaining 93%? That’s right, it’s all about attitude. For the world of printing sales, where communication, persuasion, […]
Synergizing Print and Digital: The Art of Crafting Unified Brand Experiences

Introduction: In an age where print and digital mediums coexist, businesses are presented with a unique opportunity to create unified brand experiences that resonate across all channels. Impressorium, a leading force in hybrid marketing solutions, is empowering printing companies to master the art of synergy between print and digital. In this blog, we’ll explore how […]
If You Don’t Quote It, You Can’t Sell It: The Art of Effective Printing Sales

In the competitive world of printing, where every customer has unique requirements and tight deadlines, one principle stands tall: “If you don’t quote it, you can’t sell it.” As a printing salesperson, your ability to provide accurate and timely quotes is crucial to closing deals and ensuring customer satisfaction. In this blog, we will explore […]
Know Your Product: Unleashing the Power of Selling Printing

Introduction: In the world of sales, product knowledge is a key driver of success. When it comes to selling printing services, understanding the intricacies of your product is paramount. In this blog post, we will explore the importance of knowing your printing services inside out and how it can help you unlock the full potential […]
Top 6 Chat GPT Plugins for Printing Salespeople

Introduction: In the world of printing sales, staying ahead of the competition, and maximizing sales effectiveness is crucial. Leveraging the power of chat GPT plugins can greatly enhance the capabilities of printing salespeople. These plugins automate tasks, provide valuable insights, and optimize customer interactions, allowing salespeople to focus on building relationships and driving revenue. In […]
Embracing the Future: How AI Transforms Printing Sales

Introduction: Artificial intelligence (AI) is revolutionizing industries worldwide, and the printing industry is no exception. In this blog, we will explore how AI impacts printing salespeople and the opportunities it presents for their professional growth. We will also highlight the potential benefits of partnering with companies like Impressorium, which specializes in hybrid marketing solutions. Streamlining […]