Omni-Channel and Opti-Channel vs. Multi-Channel
The digital world is constantly changing, and new ways of contacting customers are emerging. Companies like Impressorium, Inc. are leveraging communication channels to improve relationships for printers to serve their clients with new ways to drive their business profitability. Focusing on communication channels such as text, voice, video, smart speakers, chats, AI, and more (oh my) allows […]
TOP 5 Reasons to Become a Hybrid Marketing Salesperson.
A printing salesperson becoming a hybrid marketing salesperson has several advantages: Meeting evolving customer needs: Today’s businesses require a more integrated approach to their marketing efforts, and a hybrid marketing salesperson can offer a wide range of solutions, including both print and digital marketing. This can help meet the evolving needs of customers and keep […]
Hybrid Marketing Strategies for Printers
In a fast-paced market and with increased competition and a lack of materials for printing companies, traditional marketing strategies may not always work. On the contrary, your company is more likely to benefit from hybrid marketing, which combines both traditional printing and digital marketing tactics. By merging offline printing with online tactics, you get a […]
Importance of Hybrid Marketing
The world is constantly changing, and consumers are demanding more information than ever before. While traditional marketing has always been effective in reaching out to customers, the advent of digital marketing provided more channels to connect with customers. However, combining the two approaches has the potential of driving more results. Hybrid marketing involves mixing and […]
Hiring Printing Salespeople
Hiring hybrid marketing salespeople can be a challenge, as these individuals need to possess a unique set of skills to be successful in both areas. Here are some tips for hiring the right hybrid marketing salespeople for your organization: Look for a strong marketing background: While your hybrid marketing salespeople will need to excel in […]
Picking the Right Digital Vendor
Selecting the right digital marketing vendor for a printing company requires a unique set of considerations. Here are some key factors that a printing company should keep in mind when selecting a digital marketing vendor: Experience in the printing industry look for a digital marketing vendor that has experience working with printing companies. They should […]
New Age Selling Printing
Meeting New Prospects During COVID-19 The COVID-19 pandemic has caused a dramatic impact on how people conduct their business. We can no longer expect to simply close deals in-person or sales with the traditional handshake. This does not mean that you can no longer do business in person. Trust plays a significant role when it […]