Email Marketing
Email marketing focuses on reaching new prospects by using high-quality proprietary email data lists. It is one of the most efficient vehicles to influence prospective customers at scale, especially when paired with other tactics. Targeting can be very granular with email, using nearly all of the same segments available in display and video audience targeting tactics.
WHY IT WORKS
1. Emphasis on Conversion Email is effective in nurturing leads, improving lead quality and consideration, and converting leads into customers.
2. Hand Raisers We are connecting with consumers that have expressed interest in specific products and services. Opt-ins can be collected during point of purchase, newsletter sign ups, product registration, completion of a survey. Lists are maintained and cleaned regularly to ensure only the most qualified consumers are being targeted.
3. Effective ROI According to the Direct Marketing Association, for every $1 marketers spend on email, the average ROI is $44 , this represents the highest ROI for modern marketing tactics.
Our Approach
- Collaborative approach to understand client goals and develop effective email marketing strategies.
- Utilize data to segment audiences based on demographics, preferences, and behaviors.
- Craft engaging email content that resonates with the target audience.
- Create visually appealing email templates with attention to branding and user experience.
- Implement tools for personalized messaging and timely delivery.
- Continuously test and optimize campaigns for better performance.
- Track metrics and provide insights for campaign improvement.
The Conclusion
Email marketing benefits print clients by driving customer retention, acquisition, and brand recognition. It offers targeted communication, cost-effectiveness, and personalized messages. With engaging content and data insights, it builds customer relationships and enables informed decision-making. Email marketing empowers print clients to optimize their strategies and achieve business growth.
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Lets in Touch Today to Improve Your Business
Transform your company with Impressorium’s expertise in both printing and hybrid digital marketing. Reach out today to learn how we can help you elevate your sales game, reach and aquire new customers to increase your bottom line.